A big corporation is now on its way with TOPSHOP. Beyonce and Sir Philips Green announced the creation of this venture company, Parkwood TopShop Athletic Ltd. It is the creation of a global athletic street-wear brand launching in Fall 2015.
Top CEO Sir Philip Green announced that TOPSHOP will collaborate with the famous singer Beyoncé, to develop a range of athletic street wear that will be launching next month, and will be sold in TOPSHOP stores and website around the world. He is really excited for this partnership stating:
“We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.”.
Also, Queen B stated that “I have always loved Topshop for their fashion credentials. Working to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
This is an interview that Sir Philip Green gave to Bloomberg’s Olivia Sterns reports on “Market Makers” talking about this big collaboration.
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